Hair salon website design that fills the chairs you have open
We build the site, write a page for every service on your menu, and keep it current. You stay on the floor.
Where a salon week actually leaks
Not one big failure. Five small ones, and every one of them happens on an ordinary Saturday.
The phone rings while you are mid-foil
A new guest calls at 11:40 on a Saturday. You are three quarters of the way through a half head of foils with a toner already mixed. Nobody can take that call, and by the time you wash the colour out and ring back, she has booked the salon two streets over that answered. The booking software you pay for every month does not answer phones, and neither does a website that only lists a number.
Your service menu is a season out of date
You put your prices up in January and the site still shows last year. A guest arrives quoting a figure you no longer charge, your receptionist has to have an awkward conversation at the desk in front of the next client, and either you eat the difference or you start the visit with a guest who feels caught out. Most salon sites are edited once, at launch, and never again.
A new guest cannot tell a balayage from a full head of highlights
She knows what she saw on Instagram. She does not know whether that is babylights, a balayage with a root shadow, or a full colour correction that needs two sittings and a patch test. Your site gives her a single line on a price list, so she either books the wrong service and blows out your column, or she does not book at all because she is afraid of guessing wrong.
The page is slow on the phone she is holding in the chair next door
Salon discovery happens on a phone, usually while someone is sitting in somebody else’s chair looking at your work. A page built on a bloated theme with a booking plugin, a gallery slider and three tracking scripts takes several seconds to show her anything. She is back in the search results before your hero image has finished loading.
Nothing on the site can be changed without a bill and a wait
A stylist leaves, a new one starts, you add a gloss service, you run a January offer on cuts. Every one of those is an email to whoever built the site, a quote, and a week. So the team page shows a stylist who left in the spring and the offer goes out on Instagram only, where it disappears in a day.
Who hair salon website design like this is for
We would rather you read this and decide it is not you than find out in week three.
This is for you if
Owner-operated salons and barbering rooms, roughly two to twelve chairs, on commission, booth rent, or a mix of both.
- ✓You are colour-led, and the appointments that matter most to your takings are the ones that hold a chair for three hours.
- ✓The person who answers the phone is also the person holding a tint brush, so calls go unanswered during the busiest hours of the week.
- ✓Your site was built once, by someone you no longer speak to, and the price menu on it is out of date.
- ✓You are happy with your booking system and you do not want to move the column, the deposits or the till.
- ✓New guests keep booking the wrong service length, and your stylists are absorbing the difference.
- ✓You want the site to be somebody else’s job, permanently.
This is not for you if
There are salons and stylists we are the wrong answer for, and it is cheaper for both of us to say so here.
- ✕You are a single booth renter inside somebody else’s salon with no brand of your own yet. An Instagram profile and a booking link will serve you better until you have your own name over a door.
- ✕You want a booking widget swapped on an existing site and nothing else. That is an afternoon of work and you should not be paying a monthly for it.
- ✕You want to write and maintain the site yourself. We keep the keys to the build so we can guarantee it stays fast, which means you send changes rather than making them.
- ✕You need the first page of Google inside a month. In a local beauty market with established salons that is not a thing anybody can honestly sell you.
What actually changes, and how
Two things move. The front desk stops being the only route in, and your service menu becomes something a search engine can read.
The front desk stops being the bottleneck
Every enquiry that arrives while your hands are busy currently depends on someone being free. After this, it does not.
Your service menu becomes a set of pages
A price list is one page that ranks for nothing. A page per service is a dozen pages that each answer a real search.
The consultation starts before she sits down
Most of what goes wrong in a first colour appointment was decided before the guest arrived: the wrong service was booked, the length was underestimated, no patch test was done, or nobody explained what the upkeep costs. Every one of those is a page problem, not a stylist problem, and every one of them is fixable in the words on the site.
Nine things every plan carries
These do not change as you move up the ladder. The cheapest plan gets the same speed, the same weekly price updates, the same researched articles and the same five included revisions as the dearest one.
A site that opens before she loses interest
We build on the Astro framework, which ships almost no JavaScript, and serve the pages from Cloudflare’s edge. We guarantee a Google PageSpeed score of 90 or better, often 100, on mobile and desktop. That matters more in this trade than most, because salon discovery happens on a phone held at arm’s length in somebody else’s chair, on salon wifi, with three other tabs open. A page that takes four seconds to show a colour portfolio has already lost to the salon that took one.
Your service menu prices refreshed every week
Colour pricing moves. Product cost moves, a new senior stylist joins on a different level, and the January increase has to appear somewhere other than a laminated card on the desk. Every week we update the prices shown on your site, so a guest is never quoting a figure you stopped charging in the spring and your receptionist is never apologising for the website in front of the person waiting behind her.
Two research-based articles every week, 2,500 to 3,200 words each
Not 600 words of filler with your town name dropped in twice. Two genuinely researched pieces every week, each 2,500 to 3,200 words, built around the services you actually want more of and the areas you actually draw from: how long a balayage holds before it needs a toner, what a colour correction really involves and why it is priced in sittings, whether a keratin treatment suits fine hair, what to ask for if you want to go lighter without a full head of foils. That length is what it takes to answer a colour question properly, which is why those pages rank and get quoted by AI assistants while short posts do not. Each one links back into the service page it belongs to, so the reading turns into a booking.
A free domain, or we point the one you have
One domain is included at no cost if you do not already own one. If you do, we point it at the new site and nothing changes for your guests, your Instagram bio link, your Google listing or the cards on the desk.
Cloudflare hosting with nothing itemised later
The site runs on Cloudflare’s global network. There is no hosting bill, no SSL bill and no CDN bill, and none of it turns up as a separate line six months in. It is inside the monthly figure, which is the whole point of quoting a monthly figure.
Every enquiry delivered into the CRM you already use
Form submissions from your own site are pushed into whatever you already run, by direct API, Zapier or Make. The enquiry lands where your team already looks rather than in a website inbox whose password left with the last person who built you a site.
Five revisions included every month, at no extra cost
Five change requests every month are included on every plan at no extra cost. They are part of what you already pay, not an allowance to ration. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing. One revision is not one line: "write and build pages for our three new colour services, here is the copy and the photos for all three" is a single revision. Every one is completed within 2 to 5 working days however large it is.
Fully managed, so you never log in to fix anything
Crashes, malware, patches, uptime and backups are ours. If something breaks on a Saturday morning while the salon is full, it is our problem and not the problem of whoever is nearest the laptop. You never log in to fix anything, because you never have the kind of week where that is realistic.
A colour price estimator built into the site
The question every new colour guest is trying to answer before she rings is "what is this actually going to cost me". Length, current depth, how far she wants to go, whether it is a full head or a partial, whether a toner and a treatment are in or extra. We build that estimator into your site and set it to your own menu and your own stylist levels, so she gets an honest range instead of guessing from a price list, and you get an enquiry from somebody who already knows what a three hour appointment costs rather than a phone call that ends when you say the number.
Three chairs. Start on the one your salon actually needs.
The monthly figure is the one you live with, so it is the number we lead on. The $499 one-time build fee sits underneath it on every plan, and you pay it only after the site is live.
Stylist Chair
Right for you ifYou have one salon, a menu you are proud of, and a website that is quietly undoing both. The floor is fine. The shop window is not.
- ✓A page for every service on the menu balayage, correction, keratin, extensions, cut and finish
- ✓Stylist pages and area pages guests follow people, so give them somewhere to land
- ✓90 or better PageSpeed, guaranteed on the phone she is actually holding
- ✓Menu prices updated every week nobody quotes a figure you stopped charging
- ✓2 research-based articles a week, 2,500 to 3,200 words each real sourced material on your services and your area, not 600-word filler
- ✓A colour price estimator on the site set to your menu and your stylist levels
- ✓Free domain, or we point yours nothing changes for your guests
- ✓Cloudflare hosting included no hosting, SSL or CDN bill, ever
- ✓Enquiries into any CRM direct API, Zapier or Make
- ✓5 revisions included every month at no extra cost then $20 each with no cap, done in 2 to 5 working days
- ✓Fully managed crashes, malware, patches, uptime and backups
The menu on the site matches the menu on the wall, all year. New guests arrive having booked the right service for the right length, so your senior stylists stop absorbing the difference between a 45 minute cut and the three hour correction that was actually needed. Changing a price, a stylist or an offer stops being an email, a quote and a fortnight.
Senior Chair
Right for you ifEvery pair of hands in the salon is busy between ten and four on a Saturday, which is exactly when new guests ring. You are not losing those bookings to a better salon. You are losing them to whoever picked up.
- ✓Everything on the Stylist Chair, plus:
- ✓1 AI receptionist answers the calls nobody on the floor can take
- ✓1 AI chat widget on the site qualifies the colour before it books it
- ✓1 AI across SMS, Messenger and Instagram one inbox, answered while she is still deciding
- ✓1 call analysis reporting agent a PDF report, not another dashboard to log into
- ✓A2P 10DLC registration the carriers require it before any SMS can send
The Saturday calls get answered. Someone qualifies the colour, checks whether a patch test is needed, and puts the appointment in the right stylist’s column at the right length, at 11:40 while you are mid-foil. Every DM about a price and every text about moving an appointment lands in one place with an instant reply. At the end of the month you get a PDF that tells you plainly what callers asked for, which services they were chasing, how many were never picked up before, and how many turned into bookings.
The usage fee covers AI minutes and message volume, billed at cost. A2P 10DLC registration is required by the carriers before any SMS can send, and we file it for you.
Add the Senior ChairDirector’s Chair
Right for you ifNew guests currently find you because Instagram decided to show them a reel that week. You want a source of new guests that does not reset to zero every time the feed changes.
- ✓Everything on the Senior Chair, plus:
- ✓3 research-based articles a week same standard as the Stylist Chair, 2,500 to 3,200 words each
- ✓3 social image posts a week branded and ready to publish
- ✓2 reels a week AI voice, on-screen text and icons
- ✓Your Google Business Profile managed posts, photos and questions kept live, not left to go stale
Your salon stops depending on the reach the algorithm feels like giving you this week. Three researched articles, three images and two reels a week means the same colour question is answered properly on the site, in the grid and in a reel, so a guest meets you wherever she is looking. Your Google listing stops going quiet as well: fresh photos of recent colour work, posts when a promotion or a new service goes live, and the questions people leave on the profile actually answered. For a salon that listing is usually the first thing a new guest sees, before the website and before the grid, so an active one with this month’s work on it is worth more than a page of anything else. Months in, you are the salon Google and the AI assistants name when somebody in your area asks who does colour correction, and that does not stop working the day you stop posting.
Content is written around your menu and the areas you draw from, so it compounds into local rankings rather than filling a blog nobody reads.
Add the Director’s ChairPut the whole menu in the language your guests actually book in
Plenty of salons draw from an area where a good share of guests would rather read about a colour correction, a patch test and what the upkeep costs in Spanish. Add a language for$100 one time, per language, on any plan.
The part that matters is how it is built. The usual offer drops a translate widget on the page. That creates no new addresses, so there is nothing extra for Google to index and you still turn up in one language only. We build a separate real page for each language: its own address, its own title and description, its own schema, and hreflang tags pointing the versions at each other. Every service page, every stylist, every area you draw from. Each language can then rank on its own and be quoted on its own when somebody asks an assistant, in their own words, where to get their hair done near them.
Spanish, French and German are already wired into this site's locale registry, so adding one means writing the translated pages rather than rebuilding anything.
Third-party integrations are quoted separately. Routing your own website forms into any CRM is included on every plan; connecting a salon management platform, a booking system, an accounting tool or a payment processor is priced before we build it and never billed afterwards.
What the desk looks like afterwards
Not features. The difference your receptionist and your stylists would notice in a normal week.
Live in 7 days on the Stylist Chair
You do not pay the $499 build fee until the site is live and you have signed it off.
Pay the first monthly invoice
You start on the monthly only: $97 on the Stylist Chair, $197 on the Senior Chair, $497 on the Director’s Chair. The $499 one-time build fee is not charged yet.
One onboarding call
We take the service menu, your levels and pricing structure, the stylists and their specialisms, the areas you draw from, your brand, and your portfolio photos. One call, not a form chain.
We build it
The Stylist Chair is live 7 days after that call. The Senior Chair takes 10, because the receptionist and the chat agent have to be trained on your menu, your timings and your pricing. The Director’s Chair takes 15 while the content engine is set up.
Pay the $499 build fee after you are live
The one-time fee is charged once the site is live and you are happy with it. That order is deliberate, and it is why salon owners take the call.
Book a walkthrough of your current site
Pick a slot below. We open your site on a phone, go through the service menu, and tell you what we would build and what it would cost.
Questions salon owners ask us first
The Stylist Chair is $97 a month, the Senior Chair is $197 a month plus AI usage, and the Director’s Chair is $497 a month. Every plan carries the same $499 one-time build fee. You pay only the monthly invoice up front. The $499 is charged after the site is live and you have signed it off, not before.
A revision is any change request you send us, and there is no limit on how much you put into one. Updating the text on a page, adding a whole new page, changing a colour, adding a team member, updating your menu prices, swapping a seasonal promo: every one of those is a revision. So is something far larger. "Build two new service pages, here is the full copy and the photos for both" is a single revision, not four. Five are included every month on every plan at no extra cost, as part of what you already pay rather than an allowance to ration. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing, so you always know the price before you ask. Every revision is completed within 2 to 5 working days of you sending it, whatever its size.
Form submissions from your own website into any CRM you run are included on every plan, by direct API, Zapier or Make, at no extra charge. Anything beyond that is quoted separately: connecting a salon management platform, a booking system, an accounting tool, a payment processor or a custom API is priced before it is built, so you see the cost and decide, and it is never billed to you afterwards.
Only if you want it to. Most salons keep the booking system their stylists already know and we route the site straight into it, so the column, the deposits and the till stay exactly where they are. If you would rather run bookings through the CRM we include, we can wire it that way instead. The fast, ranking website in front of the booking system is the part that brings you the new guest either way. Note that connecting the booking platform itself is one of the integrations quoted separately.
Most salon sites run a page builder, a booking plugin, a gallery slider and several tracking scripts, and every one of them ships JavaScript the phone has to download and run before anything appears. We build on the Astro framework, which sends almost no JavaScript, and serve static pages from Cloudflare’s global edge. We guarantee a 90 or better Google PageSpeed score, often 100, on mobile and desktop.
It is a PDF you can read in five minutes rather than a dashboard you would never log into. It tells you what the callers that month asked for, which services they were chasing, which calls came in outside your opening hours, which ones were missed before the receptionist agent was answering them, and which turned into a booked appointment. For a salon that mostly means finding out how much colour work was walking past the door on Saturdays and how many of those callers wanted a service that is not even on your site yet.
Carriers in the United States require any business sending SMS from a ten digit number to register the brand and the campaign first. Without it, your texts are filtered or blocked outright, which for a salon means appointment reminders quietly not arriving. We file the registration as part of your Senior Chair setup and the carrier fee is passed through at cost.
The Stylist Chair goes live 7 days after the onboarding call. The Senior Chair takes 10 days, because the receptionist and the chat agent need training on your menu, your appointment lengths and your pricing before they can book anything correctly. The Director’s Chair takes 15 days while the content engine is set up. The clock starts at the onboarding call, not at payment.
Yes, and it should. The service pages explain your level structure and show the range rather than a single figure that is wrong for most of your chairs, and each stylist page states the level that stylist sits at. Guests then arrive knowing what their appointment costs with the person they asked for, which is the single most common front-desk argument this removes. Those figures are part of the weekly price update, so they stay right when you promote someone.
We rebuild it and keep your domain. Existing pages are redirected so anything you already rank for is not thrown away, and the content worth keeping is migrated. Your old site stays up until the new one is live, so there is never a window where a guest searching for you finds nothing.
It is included on the Director’s Chair. Most people looking for a salon never reach a website first: they search, they get the map, and they judge you on the listing. So we keep that listing working. Recent colour and cut photos go up rather than the three shots that were taken the week you opened, posts go out when a promotion or a new service starts, the questions people leave on the profile get answered instead of sitting there, and your hours, services and holiday closures stay correct. A profile that has not been touched in a year quietly tells somebody you might not still be open.
With fast pages, real service and area pages, correct schema and clean sitemap, robots and llms files, we guarantee your site starts ranking in your area within three to five months. Anybody promising you the top spot next week is not being straight with you, and in a local beauty market with established salons it takes a season of published pages before the map results move.
Yes. One domain is included free, or we point the one you already own at the new site and nothing changes for your guests. Every form submission pushes to Zapier, Pabbly or Make into any CRM you run, and we include our own CRM with your own login so you can see each enquiry and each booked appointment yourself.